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Von Restorff Effect (or Isolation Effect)

Yazarın fotoğrafı: Sezer OzerSezer Ozer

The Von Restorff Effect, also known as the Isolation Effect, is a phenomenon in psychology and user experience design that suggests that people are more likely to remember items or elements that stand out from their surroundings. In other words, when presented with a group of similar items, people are more likely to remember the one that is different or distinctive.


This effect can be important in UX design because it emphasizes the importance of creating elements that are visually distinctive and memorable. By using design elements that stand out from their surroundings, such as unique colors, shapes, or typography, designers can create interfaces that are more memorable and engaging for users.


A practical example of the Von Restorff Effect in action in UX design is the use of bold or contrasting colors to draw attention to important elements or calls to action. By using colors that stand out from the rest of the interface, designers can help to emphasize the importance of certain elements and make them more memorable for users.


Overall, by considering the Von Restorff Effect in your UX design process and using design elements that are visually distinctive and memorable, you can create interfaces and products that are more effective and engaging for users.


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